The Atlantic: You’re Looking at TikTok All Wrong.

I find TikTok has a fiendishly clever interestingness algorithm. It morphs as I use it, in ways that other such channels can’t match. You want to talk about AI; TikTok feels like there’s a machine presence on the other end of the line trying to psychoanalyze … watching, learning, recording. I used the word ‘fiendish’ purposely!

One observation: if you categorize your favorites, it uses the names of your categories as keywords when you actively save something, feeding you more using those keywords with the very next video. But the ‘lead’ wears fast as you deviate from the keyword. Fiendishly fast. It adapts to our shorter modern attention spans. I am fascinated.